SAMSUNG
Brand activation in London’s sky

ART DIRECTION: Light Electric
PRODUCTION: AMV BBDO
VENUE: London Bridge

Light Electric were commissioned by AMV BBDO  to design and produce a rainbow over the sky for the launch of Samsung Galaxy “Nightography” low-light camera feature. My role was to design the laser artwork and spatialisation, with client visualisation and animation. I devised a sculptural twist, so that the rainbow could be visible from both sides of the thames, as well as from under the bridge. A complex production was taken over by partners, for civil aviation authority and safety measures to deploy a laser artwork at such an ambitious scale. 

Lighting director: Jon Hose
Production: Ben Young x Cecilia Gonzalez
Art direction: Salome Bazin
Laser: Lasergrafix