DIOR TEARS POP UP Ethereal lighting scapes for Dior men capsule collection
YEAR: 2023 ART DIRECTION: Dior Men, My Beautiful City PRODUCTION: Light Electric VENUE: Phonic Vinyl Factory London
Dior men presented its capsule collection with cult label Denim Tears with a series of pop-ups around the world featuring large inflatable installations. Working as lead creative for Light Electric, I created the lighting scape of the scenography, in co-design with production company My Beautiful City: a daylight and ethereal lighting playing with the idea of presence and shadows, in a spatial optical play.
Production: Light Electric Lighting designer: Salomé Bazin Crew: Spencer Thomasz, Jo Humphries, Jai Chayne, Noli Cavolli, Bec Mckenzie AV: Carl Acornav Photography: Gareth Williams