DIOR TEARS POP UP
Ethereal lighting scapes for Dior men capsule collection
YEAR: 2023
ART DIRECTION: Dior Men, My Beautiful City
PRODUCTION: Light Electric
VENUE: Phonic Vinyl Factory London
Dior men presented its capsule collection with cult label Denim Tears with a series of pop-ups around the world featuring large inflatable installations. Working as lead creative for Light Electric, I created the lighting scape of the scenography, in co-design with production company My Beautiful City: a daylight and ethereal lighting playing with the idea of presence and shadows, in a spatial optical play.
Production: Light Electric
Lighting designer: Salomé Bazin
Crew: Spencer Thomasz, Jo Humphries, Jai Chayne, Noli Cavolli, Bec Mckenzie
AV: Carl Acornav
Photography: Gareth Williams