TIDES
The essential massager for lifetime pleasure. 

YEAR: 2023
ART DIRECTION: Salome Bazin in collaboration with Giulia Tomasello
PRODUCTION: Cellule Studio
PARTNERS: Design Age Institute
VENUE:  Design Museum 

Tides, a sexual wellness brand celebrating the power of pleasure and sexual health in midlife. Supported by the Design Age Institute and showcased at the Design Museum. 

Listening to the stories of 100s of women and their experiences in menopause, we developed Tides essential massager, a unique vibrator for a new kind of pleasure.

Tides massager is designed to stimulate all erogenous areas, increasing pleasure and overall body awareness. It’s not about performative sex, it’s all about sensuality and intimate care. Taking time to explore sexual pleasure using breath, vibration, touch and awareness can shift patterns of conscious behaviour and intimacy with the self or a partner. Tides facilitate pleasure, supporting confidence for women as their bodies change.

Creative director : Salome Bazin
Co-founder : Giulia Tomasello 
Community partner: Eleanor Mills
Scientific consultant: Dr Jian Chen 
Engineering : Jonathan Casey
Electronics/PCB: Sean Malikides 
Photographer: Eeva Rinne 
Videographer: Michael Fostik 
Dancers: Company of Elders Sadler’s Wells
Models: Susanne, Gaia
Special thanks to Carla Donati, Yildiz Bliss.  

Supported by Design Age Institute