YOUR FUTURE POWERS
A journey into the future of beauty

YEAR: 2022
ART DIRECTION: Salome Bazin
PRODUCTION: Imprudence, Cellule Studio
CLIENT: Helena Rubinstein
LOCATION: Shanghai

From the micro to the macro, Your Future Power is an interactive experience showcasing the concept of cellular reprogramming to audience members through a digital artwork and light scenography. The gaze of visitors activates the cellular reprogramming phenomenon, with each of their face movements connected to the digital display. From the centre of the screen, a ripple wave effect occurs, pushing particles outwards to converge into a digital self: they represent cells, reprogramming the skin from within.
A commission for Helena Rubinstein 100 years anniversary in Shanghai, with agency Imprudence in Paris.

Agency: Imprudence
Creative technology and direction: Salome Bazin
Creative assistant: Yildiz Tufan
Programmer Future Powers: Marc Winklhofer
Programmer Future of Beauty: Sebastiano Barbieri
Creative consultant: Lucy Hardcastle
Lighting consultant: Cecilia Gonzalez
Face consultant: Rebecca Wordingham
VFX: Rob Heppell
Sound: Thomas Hale

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Your Future Powers
Cellular recovery
Metabolic switch